in 2008, the track “air war” by crystal castles was used in toshiba commercial “time sculpture” to promote toshiba's high-definition television upscaling technology.
the piece, which comprised a collection of interacting loops sequenced into a moving shot, was created in collaboration with advertising agency grey london, based on a video art proposal by director mitch stratten. time sculpture holds the world record for the greatest number of moving image cameras used in a single shot.
time sculpture was directed by mitch stratten and the shoot was handled by production company hungry man with post-production completed by the mill in london.
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